![]() It’s unclear at this point whether the end of the partnership between Apple and Jony Ive will have a huge impact on the design of future products, such as the company’s rumored mixed reality headset. For example, the MacBook Pro has been made thicker again to accommodate more ports – while Jony Ive stood for an ultra-thin MacBook with a single USB-C port. Some argue that Apple’s products have gotten considerably better since Jony Ive left the company. Last year, Jony Ive’s firm LoveForm announced multi-year partnerships with major companies like Ferrari and Airbnb.Īs for Apple’s design team, it is currently led by Alan Dye (Vice President of Human Interface Design) and Evans Hankey (Vice President of Industrial Design) – both of whom worked for years at Apple under Ive’s supervision. After his departure, Apple's design philosophy is in flux, with some of Ive's notable. Previous reports revealed that in his last years working at Apple, Ive was ” overwhelmed” by leading the company’s design team for decades. Jony Ive served as an integral part of Apple's industrial design team for nearly three decades. Some have since speculated that Project Juggernaut was little more than a fishing exercise to reel in the British designer, initiated by Apples then director. His projects are well known for their minimalist style, which certainly helped Apple achieve the status that the company has today. Jony Ive worked on the development of iconic Apple products such as the iMac, iPod, iPhone, iPad, and the Apple Watch. In an interview for Zane Lowe’s Apple Music show, composer Hans Zimmer revealed that Jony Ive helped Apple design the AirPods Max wireless headphones, introduced in late 2020. However, this doesn’t mean that Ive wasn’t collaborating with Apple before the end of the deal. ![]() Apple’s last product signed by Ive was the 2019 Mac Pro. Since then, despite the partnership, Apple has never revealed which projects Jony Ive was involved in. When Jony Ive left Apple in 2019, Apple stated in a press release that the company would be a client of Ive’s new design firm called LoveForm. According to The New York Times’ sources, some Apple executives were “frustrated” with how much the company was paying Ive at the same time that the designer was hiring some Apple talent for his own firm. Both Ive and Apple have agreed not to extend it. The agreement, which was signed right after Ive left Apple, expired in the last few weeks. Citing two sources familiar with the contract, the journalist claims that the consulting agreement between Apple and Jony Ive is over, which means that Ive no longer has a role – even a small one – in Apple’s product development. In a new report in The New York Times, journalist and writer Tripp Mickle has revealed that Jony Ive is no longer an Apple consultant. However, it seems that this partnership has now come to an end. Ive created his own design firm, but he remained a consultant to Apple nonetheless. The well-known industrial designer Jony Ive has left his role as chief design officer at Apple in 2019 after more than 20 years working with the company.
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